Can a mattress be social? Tempur-Pedic becomes buddies with Facebook and Twitter

This is one of the first commercials I have seen in a while that directly linked Social Media with a product. Mattress Company Tempur-Pedic (the squishy mattress with the handprint) has a new “ask me” television campaign to drive potential consumers to Facebook and Twitter sites to get a first hand look at what “actual Temper-Pedic owners” are saying about the mattresses. Tying in social media directly with an ad has been done before yes, but this one caught my attention as it so closely ties in social media directly with the product’s TV ads.

Curiosity got the best of me, and I just had to check out what people are saying. Currently Temper-pedic has 3,396 fans on Facebook.   Tempur-Pedic’s Twitter presence is fan based only, I could not find a page dedicated to the company through a keyword search.   One of the first Google hits on Tempur-Pedic and Twitter came up with a comment by consumer Gretchen Rubin, who claimed that the company’s pillows had a horrible smell.   I guess that proves the posts are real, but if I was the CEO of Tempur-Pedic, it’s probably not the first impression I would want of the company.

Back to Facebook , the replies I read were positive, save one from Nicole Brown on Christmas Eve.   Ms Brown is a current customer and made a comment that she is looking for sheets that better fit her mattress. Tempur-pedic was on its game, and sent a reply with a recommendation for something that may help her in less than 24 hours. The Tempur-Pedic reply was on Christmas Day no less! That’s exceptional customer service!

Based on replies on what customer’s are saying, I wouldn’t mind giving Tempur-Pedic a try.  However, like fine jewelry and luxury automobiles, you get what you pay for. On December 22nd, fan Betsi Lynch called her Tempur-Pedic the “best $7,918 she’s ever spent.” Now that’s some pricey sleep!  

Costs aside, there are lots of consumers that desperately need a comfortable mattress due to back problems or other physical limitations, and I’ll bet this sort of product that would be perfect for them.   Kudos to Tempur-Pedic for taking a brave step into social media to keep the dialong between clients and potential clients going.  

You can check out the Tempur-Pedic ad here:

http://www.facebook.com/video/video.php?comments&v=1204137496205

Advertisement